A growing middle class, the presence of major online marketplaces, and the rise of social media-savvy populations have driven E-commerce's rapid growth in ASEAN. In fact, the value of ASEAN's E-commerce has expanded seven times in just four years, rising from US$5.5 billion in 2015 to over US$38 billion in 2019, and is projected to exceed US$150 billion by 2025. How could enterprises capitalize on the business opportunities brought by the swift growth of E-commerce in the region? HKTDC and VTC (Import/Export/Wholesale Trades Training Board) have invited experts to share the innovative digital marketing strategies, economic research on E-commerce, and experience in developing E-businesses in the ASEAN markets. Date : 12 March 2021 (Friday) Time : 3:30pm – 5:00pm Language : Cantonese (No simultaneous interpretation) Co-organisers: HKTDC & VTC (Import/Export/Wholesale Trades Training Board)
Mr Shek Ka Wai Founder, Online Marketing Player Ms Melissa Ho Economist, Asian and Emerging Markets, HKTDC Research Mr Stanley Lee President of E-commerce Association of Hong Kong
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