World SME Expo



1. Innovation & Branding - The New Breed of SMEs
2. Discover Market Opportunities in Mainland China and Emerging Markets
3. Embracing The Latest Trend of E-Commerce
4. Dialogues with Celebrity
5. Global Economic and Financial Outlook: 2017
6. Hong Kong SME Innovative Award 2016 Awards Ceremony
7. "Support to SMEs: Mentorship Programme and Funding Support Measures of the Trade and Industry Department"
8. How to Recruit and Motivate the New Generation Staff?
9. Investment Opportunities for Commercial Properties and Shops
HKIFS Roundtable Meeting
HKIFS “Advice from the Wise” Seminar Series
HKIFS Brand Briefing Sessions
Speaker Details

Mr. Joseph Yuen
Board Chairman, Hong Kong Federation of E-Commerce
Joseph Yuen is appointed as the Chairman of Hong Kong Federation of E-Commerce since 2015.

Mr. Yuen has intensive experience in cross border E-commerce from his role as Managing Director of China Post Trade Development Company Limited,an agency of China Post in Hong Kong since 2008. The company has signed E-Commerce partnership with AEON HK and Chow Tai Fook target China online consumer and leverage China Post EMS to deliver across China. Prior his work with China Post,Mr. Yuen was the founder and CEO of Digital Outdoor Television Limited in 2006. The company was the first in Hong Kong to bring high definition television program and advertisement,installed over 400 restaurants,computer arcades,7-11,Circle K and record stores. As such unique platform,the outdoor TV network joined TVB to launch a HD TVB corner during the initial introduction of HD terrestrial TV in Hong Kong.

Mr. Yuen also has a rich management and marketing experience from local and regional telecommunication industry. He was the General Manager,Marketing of New World Telecom who brings Nettalk,a very first VoIP deployment in consumer market since 2002 and a very first fiber to the home (FTTH) deployment in Thrunet-Korea,as the Regional Senior Marketing Manager of Optical Ethernet Solution from Nortel Network Asia since 1994.

Mr. Yuen was graduated in Bachelor of Electronics Engineering (Communication) degree from the University of RMIT,Australia in 1996,and he is currently the Hong Kong Region Advisor for Guangdong Province Electronics Commerce Association; the Board of Advice from the Ecommerce Foundation associated with Ecommerce European; and the Asian Market Advisor of Russia Association of Internet Trade Companies (AKIT)

2016 Seminar Schedule
(E4) Open the Gateway of ASEAN Markets through E-commerce
Date: 2 December, 2016 (Friday)
Time: 02:30 PM - 04:00 PM