World SME Expo - Seminar World SME Expo - Seminar
Speaker Details

Mr. Koyo William Cheung
Chief Executive Officer, Koyo Group Limited

Seminar Powerpoint Download

Mr. KOYO WILLIAM, the founder of the “KOYO JEANS” brand, was born and raised in Hong Kong. Growing up in a unique east-meets-west colonial environment, KOYO embodies fashion as part of his life ever since childhood. With an international vision, he founded “KOYO JEANS” by combining the French romance and gothic rock as the brand essence. KOYO WILLIAM creatively applies the materials for haute couture and hand-craft details to street wear, which forms the “Destroy & Reborn” style of his icon series. Moreover, he is also one of the very few Chinese designers being famous for fashion denim in Europe. Looking forward, KOYO WILLIAM plans to develop KOYO JEANS into a permanent international brand and continue to conquer the hearts of trendsetters from different races and countries. The unique style of KOYO WILLIAM also makes it highly popular among stylish celebrities, most of whom are local stars of music, movie and television, including Alan Tam, Huang Xiaoming, Jay Chou, Hins Cheung, Raymond Lam, Fala Chen, Kate Tsui Tsz Shan, Cecilia Cheung Pak-Chi, Nicholas Tse and Ron Ng. In addition, KOYO JEANS are also designated costumes in box-office hits such as Fortunate King Is Coming To Town, Sniper, Wo Hu and Twins Mission. Up till now, KOYO JEANS has 100 sales points in worldwide.