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Seminar Categories:

A - Exploring Market Opportunities
B - China's Domestic Market
C - Upgrading Strategies for SMEs
D - Franchising Opportunities
E - E-tailing & E-commerce
F - CEO Dialogues
Speaker Details

Ms. Su Shuang
Director of Franchise & Investment Department, China Chain Store & Franchise Association

Speaker's Profile:
From 2004 until now, Ms. Su Shuang is the Director of Franchise & Investment Dept., China Chain Stores & Franchise Association (CCFA). She has taken part in editing the Annual Report of Chinese Franchising(2005-2011), Overseas Franchisors Development in China (2006), Trends Report of Chinese Franchise Development, Survey Report on Franchise Corporate Culture and《Franchise》.

Ms Su's published articles are:《The Performance of International Franchise in China》in 《The Journal of Global Business & Trade》(2006)and《From Ice Cream to the Internet-How to Build a Successful Franchise System》(translation to Chinese Version) published in 2007.

Ms Su graduated Bachelor of Economics from the University of International Business & Economics in 1999; and Master of Business Administration from Reming University in 2005.

2013 Seminar Schedule
(D2) Franchising Summit - The Greater China Opportunities
Date: 5 December, 2013 (Thursday)
Time: 02:30 PM - 04:00 PM