Keunbum Lee Director of Global Business, Munhwa Broadcasting Corp. (MBC) Keun-bum Lee is the Director of Global Business at Munhwa Broadcasting Corp., widely known as MBC. As Director, Lee leads his team’s work on finished content sales, sales of format such as the world-famous entertainment show , and channel businesses. Before coming to directorship, Lee was the manager for sales to Japan for 4 years and currently is a registered member of the board of directors at SMC(Stream Media Corp., operator of KNTV), one of the biggest TV networks in Japan. Since joining MBC in 2001, Lee has worked in Advertisement/Sales team and New Business Development team as well. While at New Business Development team, Lee was in charge of a project on 'Kidzania', a job-experiencing theme park for children, working on assessing the business and launching the theme park for three years during which a subsidiary company to MBC was established.
Seminar Local Perspectives: Prospect for Format Co-Production in Asian Market Date: 15 March, 2021 (Monday) Time: 03:30 PM - 04:15 PM