TV World 2011 Opening Ceremony and International Forum

21 March, 2011 (Monday) 02:30 PM - 05:00 PM
Venue: Stage, Hall 1, Hong Kong Convention and Exhibition Centre
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New Media Ÿ New Technology – New Prospects for the TV Industry

With the raising popularity of the new media and channels in watching entertainment content, relevant technology in content production and broadcasting is developing rapidly. To reach new audience groups, many TV stations and production companies have taken steps to adopt new ways of broadcasting. While there are abundant new business opportunities ahead, what are the key prospects for the TV Industry? What TV stations and programme production teams should consider boosting audience viewings at these channels?

Facing the constant advancement and development of technology, how should TV industry players adjust in their resources allocation and project investments to outstand their programme products in the market?