22 March, 2011 (Tuesday) 02:00 PM - 05:00 PM Venue: Stage, Hall 1, Hong Kong Convention and Exhibition Centre Organised by       Moderator   Prof. Cheuk Pak Tong Director of Academy of Film, HKBU   Prof. Lee Tain Dow Professor of Institution of Fashion and Communications Design, University of Shih Chien, Taipei Panel Speakers   Mr. Chan Ho Sun, Peter Renowned Chinese Filmmaker   Mr. Hsu Li-Kong Chairman of Zoom Hunt International Productions Co.,Ltd.   Prof. Yin Hong Associate Dean (Research)of School of Journalism and Communication, Tsinghua University   Mr. Bill Kong Chi Keung Executive Director of Edko Films Ltd   Mr. Man Shu Sum Managing Director of MediaCorp Raintree Pictures   Mr.Yu Dong Chairman and CEO of Bona Film Group   Ms. Shi Nansun Executive Director of Film Workshop   Session One: 14:00 – 15:30 Structural comparison between Hollywood and Asian Producing The Hollywood film producing is greatly different from the Asian films. What are their competitive advantages? With the trend of international cooperation and co-productions, how could Hollywood and Asian filmmakers work together to achieve the greatest synergy? Renowned producers and scholars from Hong Kong, Chinese mainland and Taiwan will analyse the new trend of producing and examine the cross-region cooperation opportunities around the world. Moderator： Prof. Cheuk Pak Tong Panel Speakers： Mr. Chan Ho Sun, Peter Mr. Hsu Li-Kong Prof. Lee Tain Dow Prof. Yin Hong Session Two: 15:30 – 17:00 A New Era for Asian Films: Co-production and Investment The rapid economic growth puts China under world spotlight; the film market is no exception. The box office revenue of Chinese mainland rose tremendously from RMB 6.2 billion in 2009 to over RMB 10 billion in 2010. The enormous growth in box office led to the increasing capital investment and industry players from Asia entering in the Chinese mainland film market. Some of them have achieved great success by overcoming various challenges on film production, capital return, manpower management and government policy. Speakers of the panel will share their experiences on investing in co-production films and examine the new era of Asian films. Moderator： Prof. Lee Tain Dow Panel Speakers： Mr. Bill Kong Chi Kong Mr. Man Shu Sum Mr. Yu Dong Ms. Shi Nansun