HKTDC Inno Design Tech Expo 2010
Designing for and with people (Bavarian Pavilion, Germany)

3 December, 2010 (Friday) 11:00 AM - 12:15 PM
Venue: Seminar Room B (Hall 1)
 Philine Bracht
Vis. Associate Professor, School of Design, Hong Kong Polytechnic University
 Stefan Brodbeck
CEO, brodbeck design, Munich
 Michael Lanz
CEO, designaffairs GmbH, Munich
 Joseph Kwan
Director, Universal Design Associates, Hong Kong
 Kimitaka Kato
President, Design Center, FUJITSU
Designing with and for People –
Innovations in Trans-generational and Human Centred Design

Design experts from Germany, Japan and Hong Kong will show how a product's success is enhanced when conceived for people of all ages and how new methods to work with people lead to successful and innovative design solutions. After sharing their innovations in design process and products a moderated panel discussion gives a chance for interacting and exchanging information and practice with the renowned panelists.

Organized jointly by bayern design GmbH and JIDPO in collaboration with School of Design, HKPU this panel brings together experts in the field of universal and human-centred design of products and systems. It will be highly interesting for manufacturers, designers, traders as well as representatives of organizations and institutions. All interested are welcome.

English (with simultaneous interpretation service in Putonghua)