15 March, 2021 (Monday) 03:30 PM - 04:15 PM Moderator:   Janine Stein Editorial Director, ContentAsia Speaker:   Lester Hu Head of Formats and International Business, Hunan TV   Keunbum Lee Director of Global Business, Munhwa Broadcasting Corp. (MBC)   Sakti Parantean Co-Managing Director, Fremantle Indonesia   Format producers in Asia are distinguished by their creativity, but it has not always been easy for Hunan TV, Fremantle and MBC, even as the dominant players in their regions, to break through physical boundary, as well as language and cultural barriers and pitch their programme concepts to audiences worldwide. The distinguished panel of speakers shall walk you through how they leverage cross-region partnership and co-production to create universally, and regionally acclaimed TV formula.