SmartBiz Expo
(T4) InnoTech for Branding - Big Data, Big Opportunities

8 December, 2017 (Friday) 02:30 PM - 03:45 PM
Venue: The Auditorium, Hall 1B, HKCEC
 Mr Herbert Chia
Venture Partner, Sequoia Capital China
 Mr. Kim Mak
Head of Business Development and Strategy Partnership, iClick Interactive Asia Limited
 Trade and Industry Department
SMEs are getting frustrated when trying to engage new customers online. Big data helps enterprises to get acquainted with their potential customers’ behaviour and preference by analysing massive data collected online. With more accurate data, advertisement and marketing campaign would be effectively targeted.

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