Seminar Detail

(T4) InnoTech for Branding - Big Data, Big Opportunities

8 December, 2017 (Friday) 02:30 PM - 03:45 PM

Venue: The Auditorium, Hall 1B, HKCEC

Speakers
	Mr Herbert Chia Venture Partner, Sequoia Capital China

	Mr. Kim Mak Head of Business Development and Strategy Partnership, iClick Interactive Asia Limited
Co-organiser
	Trade and Industry Department

SMEs are getting frustrated when trying to engage new customers online. Big data helps enterprises to get acquainted with their potential customers’ behaviour and preference by analysing massive data collected online. With more accurate data, advertisement and marketing campaign would be effectively targeted.

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Remarks:

No simultaneous interpretation service will be provided for seminars and forums.
The Organiser reserves the rights to change the programme schedules and content without prior notice.
The opinions and views expressed are those of the speakers and do not necessarily reflect the views of HKTDC. HKTDC shall in no way be responsible for the accuracy, completeness or timeliness of the information provided by them.

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