World SME Expo



1. Innovation & Branding - The New Breed of SMEs
2. Discover Market Opportunities in Mainland China and Emerging Markets
3. Embracing The Latest Trend of E-Commerce
4. Dialogues with Celebrity
5. Global Economic and Financial Outlook: 2017
6. Hong Kong SME Innovative Award 2016 Awards Ceremony
7. "Support to SMEs: Mentorship Programme and Funding Support Measures of the Trade and Industry Department"
8. How to Recruit and Motivate the New Generation Staff?
9. Investment Opportunities for Commercial Properties and Shops
HKIFS Roundtable Meeting
HKIFS “Advice from the Wise” Seminar Series
HKIFS Brand Briefing Sessions
Speaker Details

Dr. Alan Escalona, CFE
President, Philippines Franchise Association
Dr. Alan Escalona holds a medical degree but choose entrepreneurship as his vocation. He is the President and CEO of Fruit Magic Corp., a company founded to promote health and wellness. In pursuit of this goal, the said company recently launched Pure Nectar Cold Pressed Juices which uses the latest technology to extract vital nutrients from raw fruits and vegetables. Pure Nectar is now being franchised not only locally but also internationally.

Dr. Escalona has been a member of the Board of Trustees of the Philippine Franchise Association (PFA) for several years now holding various positions through the years. Currently, he is the President of PFA as well as the Director for Advocacy and External Relations.

He is also the CEO of Quicklean Franchise Corp, the first self-service Laundromat Chain in the Philippines.
2016 Seminar Schedule
Round Table Meeting – Asia-Pacific Market Trends (FULL)
Date: 1 December, 2016 (Thursday)
Time: 03:30 PM - 05:15 PM