World SME Expo



1. Innovation & Branding - The New Breed of SMEs
2. Discover Market Opportunities in Mainland China and Emerging Markets
3. Embracing The Latest Trend of E-Commerce
4. Dialogues with Celebrity
5. Global Economic and Financial Outlook: 2017
6. Hong Kong SME Innovative Award 2016 Awards Ceremony
7. "Support to SMEs: Mentorship Programme and Funding Support Measures of the Trade and Industry Department"
8. How to Recruit and Motivate the New Generation Staff?
9. Investment Opportunities for Commercial Properties and Shops
HKIFS Roundtable Meeting
HKIFS “Advice from the Wise” Seminar Series
HKIFS Brand Briefing Sessions
Speaker Details

Ms. Rita Chung
Managing Director, Newkey Technology Development Ltd
Speech Topic: Strengthen Your Brand by Technology

Speaker's Profile:
Founder of the L’chic Pet Care Solutions and Chairman of Hosptech Industrial Ltd., Rita Chung is a marketing entrepreneur, a product designer and an expert in pet behavior. Rita had solid experiences in engineering & manufacturing of mechanical and electronical educational products. Born and raised in Hong Kong, Rita graduated with a Business Administration degree from the Chinese University of Hong Kong, which spearhead her interest in problem solving and thinking out of the box. Her passion for designing user-friendly pet toys have created many smash-hit products including the Foobler (as seen in Kickstarter), the Ca-tumbler and Moto Mouse. You can learn more about Rita and L’chic Pet Care Solutions at www.l-chic-pet.com
2016 Seminar Schedule
(D1) The New Breed of SMEs- Innovate your Brand by Technology
Date: 1 December, 2016 (Thursday)
Time: 11:00 AM - 12:15 PM