Speaker Details

World SME Expo

1. Innovation & Branding - The New Breed of SMEs
2. Discover Market Opportunities in Mainland China and Emerging Markets
3. Embracing The Latest Trend of E-Commerce
4. Dialogues with Celebrity
5. Global Economic and Financial Outlook: 2017
6. Hong Kong SME Innovative Award 2016 Awards Ceremony
7. "Support to SMEs: Mentorship Programme and Funding Support Measures of the Trade and Industry Department"
8. How to Recruit and Motivate the New Generation Staff?
9. Investment Opportunities for Commercial Properties and Shops
HKIFS Roundtable Meeting
HKIFS “Advice from the Wise” Seminar Series
HKIFS Brand Briefing Sessions

Speaker Details

Mr. KK Tsang

Founder and CEO, The Bees Group

Speech Topic: Build Brands ; Build Digital Mind

Speaker's Profile:
KK Tsang is an advertising veteran and former CEO of GroupM Hong Kong. He left GroupM in July 2012 to set up The Bees, a marketing services group. At present, there are six agencies under the group, namely The Bread Digital, Secret Tour, The Right Side, Innermost Mobile, Lab Pheno and K2. Apart from running his business, KK is also a columnist in am730 and Sky Post.

2016 Seminar Schedule

(D5) The New Breed of SMEs - "Digital Mind" for Branding

Date: 2 December, 2016 (Friday)

Time: 02:00 PM - 03:15 PM

Simultaneous interpretation service will be provided for seminars held at Seminar Rooms.
The Organiser reserves the rights to change the programme schedules without prior notice.
The opinions and views expressed are those of the speakers and do not necessarily reflect the views of HKTDC. HKTDC shall in no way be responsible for the accuracy, completeness or timeliness of the information provided by them.