World SME Expo



1. Innovation & Branding - The New Breed of SMEs
2. Discover Market Opportunities in Mainland China and Emerging Markets
3. Embracing The Latest Trend of E-Commerce
4. Dialogues with Celebrity
5. Global Economic and Financial Outlook: 2017
6. Hong Kong SME Innovative Award 2016 Awards Ceremony
7. "Support to SMEs: Mentorship Programme and Funding Support Measures of the Trade and Industry Department"
8. How to Recruit and Motivate the New Generation Staff?
9. Investment Opportunities for Commercial Properties and Shops
HKIFS Roundtable Meeting
HKIFS “Advice from the Wise” Seminar Series
HKIFS Brand Briefing Sessions
Speaker Details

Mr. Eric Sun
Managing Director, Kinox Trading Limited
Speech Topic: Kinox Brand Building with O2O Marketing StrategiesKinox

Speaker's Profile:
Mr. Eric Sun is the Managing Director of “KINOX” and the third family business successor of “Kin Yip Metal & Plastic Fty. Ltd.” established in 1949. “KINOX” is well known as an international quality manufacturer of Fashionable Cookware, Houseware, Insulted Beverage Servers, Grills and Electrical Appliances in Household and Catering industries. Stepped up from the current success, Mr. Sun dedicated to explore and position KINOX products in emerging and global markets through proactive products designs infused with innovative technologies and creativeness, also persistence of high quality standard, in which KINOX successfully pioneered uniqueness of houseware and sustained unswerving support from global customers.

His utmost devotion in joining force the next manufacturers’ generations provokes the establishment of brand joint venture named Hong Kong Quality Brands Alliance Limited (HKQBA). In collaboration with A-Frontane, German Pool and Profilia, HKQBA targets to achieve brand popularity via cooperative promotion events and constructs a one-stop family shopping venues in local market, also HKQBA started facilitating the online sales platform in Mainland China in practice of Cross-Border e-Commerce, assisting local brands in market exploration in China.

In other chambers, he is the Honorary and Founding president of Youth Executive Council of Federation of Hong Kong Industries, Vice chairman (Group 15) of FHKI Hong Kong Plastics Industry Council, Committee member of FHKI Hong Kong Q-Mark Council, Chairman of Hong Kong Plastics Manufacturers Association Limited, the General Committee member of The Hong Kong Exporters’ Association and so on, in which he actively practices contributions in the current society.
2016 Seminar Schedule
(D2) The New Breed of SMEs- Tap the Market with "Style"
Date: 1 December, 2016 (Thursday)
Time: 02:00 PM - 03:15 PM