Mr. Daniel Fong Chief Marketing Officer, Skywork Design Limited Daniel Fong is now the Chief Marketing Officer (CMO) of Skywork Design Ltd, a popular incubation project managed by the Hong Kong Science & Technology Parks and the Hong Kong Design Centre at Kowloon Tong InnoCentre. Since making its debut in February 2011 in InnoCentre, Skywork Design has been featured in a host of media coverage for almost 25 times. They include credible media like CNN, SCMP, NOW & RTHK…etc. Its innovative marketing practices have an especially strong appeal to the retail industry; its scent and sensory marketing solutions have already been applied in prominent brands, celebrities, events and venues, they include: Samsung, 2% retail chain、Siemens, Oriental Watch, The Peak Galleria of Hang Lung Group, Peninsula Arcade, Hang Lung Fashion Walk, Adidas Taylormade、Discovery Channel, Commercial Radio DJ Donald’s Wedding, pop singer Kay Tse’s “Scent of Happiness” series, Four Seasons Hotel weddings, Island Shangrila Hotel wedding, Hong Kong Country Club wedding…etc Daniel possesses over twenty years experience in the marketing and advertising field. Prior running his own firms, he had been the Creative and Account Director of different international advertising agencies. He had led and participated in the production of many well-known and award-winning TV advertisements. In recent years, Daniel focuses on developing scent and experience marketing. He has been invited to share with HKIM, ITE MICE, Hanglung Group, Ogilvy Action, Wrigley China, HK Baptist University Communication School as well as Rotary…etc. Speech Title: Five Senses + Social Media Marketing Application
2012 Seminar Schedule (D1) New Media and Marketing Tools to Make Your Business Grow Date: 6 December, 2018 (Thursday) Time: 11:30 AM - 12:30 PM