World SME Expo 2012
Speaker Details

Ms. Anne Chung
Manager, Product Promotion, HKTDC

Webcast:  「香港‧設計廊」於內地發展經驗分享 (Cantonese version Only)

Ms. Anne Chung graduated from the Chinese University of Hong Kong. After joining Hong Kong Trade Development Council, she has taken up various job duties in major departments. From 1999-2000, she was posted to Shanghai Office for managing services promotion plan and activities. Since then, she has joined International Promotions and Product Promotions departments for organizing large scale exhibitions, trade missions and international conferences in the mainland and overseas markets. At present, she oversees the business development of Design Gallery shops on the mainland. After establishing the pilot retail shop in Beijing in 2009, she opened the Design Gallery B-to-C online shop in Taobao.com in 2010, the largest online shopping platform in the mainland. The shop is hosting over 100 Hong Kong brands which cover watches, jewellery, fashion accessories, houseware, gift and food items. Design Gallery is fast expanding and will open retail outlets in Shanghai, Wuhan, Chengdu and Dalian in the next few years. The shop in Guangzhou was newly opened in TeeMall. With the presence of physical and online shops, TDC hope to provide more cost effective channels for SMEs to penetrate the mainland domestic market and increase the awareness of Hong Kong quality brands.

Speech Title: Experience Sharing on Design Gallery Shops on the Mainland
2012 Seminar Schedule
(A5) Latest Trend on Marketing and Distribution Channels in the Mainland Domestic Market
Date: 8 December, 2012 (Saturday)
Time: 10:30 AM - 12:00 PM