World SME Expo 2012
Speaker Details

Mr. Albert Kong
Chairman, Intl Development, Franchising & Licensing Association, Singapore

Webcast:  Singapore Franchises Going Overseas

More than 20 years franchise experience.
Operated a master franchise from the UK for 10 years (1991-2002). Set up Asiawide Franchise Consultants in November 2003, with 35 strategic partner offices worldwide.
1990: G.M (Marketing) at Coop International (Bonvest Ltd, master franchise for Burger King, Star Bucks, Dairy Queen, Orange Julius); 1989-1991: Group Marketing Manager at The Hour Glass Ltd (Asia’s largest watch distributor and retailer); 1984-1989: marketing & sales management positions, American Express Intl.
Publishes Asia Franchise & Business Opportunities
Spoken in 36 countries concerning franchising.
Member of the Franchise Services Advisory Committee at the then Singapore Trade Development Board in 1993 & 1994. Executive Council member of Singapore’s Franchising & Licensing Association for more than 19 years. Co-wrote a book called "Developing and Managing a Franchise" (2nd edition in 2007). Published inaugural Asia Pacific Franchise Directory in 2006. (Supported by the World Franchise Council, the Asia Pacific Franchise Confederation, and the European Franchise Federation.) Leads a team of 7 very experienced consultants who have helped more than 600 Asian companies develop and market their franchises throughout the region. Awarded by the China Chain and Franchise Association for contributing to the growth of franchising in China. Awarded by the Association of Chain & Franchise Promotion, Taiwan for significant contributions to the growth of franchising in Taiwan & China. Member of Woodgrove Secondary School Advisory Committee(since 2008) Board member of the Asia Pacific Centre for Franchising Excellence based in Griffith University, Australia. Other previous board memberships: ISCOS; awarded by Deputy Prime Minister Teo Chee Hean, IMCS, etc. Albert has been interviewed by more than 100 foreign media companies around the world. Speech Title:Singapore Franchises Going Overseas
2012 Seminar Schedule
(C2) Drawing Business Opportunities from Overseas Franchise Brands
Date: 7 December, 2012 (Friday)
Time: 10:00 AM - 12:00 PM