World SME Expo 2012
Speaker Details

Mr. Ricky Chu
Founder & Chief Executive Officer, Gravitas Limited

Webcast:  移動營銷市場的發展趨勢 (Cantonese version Only)

Ricky Chu is a veteran with over 16 years experience in IT, Telecommunications and Media Industry.
Ricky Chu is a pioneer on mobile marketing and a successful entrepreneur in new digital media business in the region. In 2003, he founded Gravitas Limited, which pioneered the Mobile Marketing Industry in Hong Kong. In the last 9 years, Mr. Chu has initiated over 2,000 successful mobile campaigns for 200+ brands of Fortune 500 companies, multinational corporations and renowned local groups in the region.
Gravitas Group was the most awarded mobile agency and local independent agency in Marketing Magazine’s Agency of the Year 2012, included Silver and Bronze in Mobile Marketing Agency of the Year, and two grand awards on mobile marketing, Best Use of Apps and Best Use of Mobile, in The MARKies. In addition, Gravitas was the only Mobile Marketing Agency as the Finalist of the Direct Marketing Agency of the Year 2011. Apart from it, Gravitas won the Local Hero and Silver Award in Marketing Magazine's Mobile Marketing Agency of the Year Awards 2010, "Creative WiFi Application Award" from Hong Kong Wireless Technology Industry Association & the “Best Mobile Campaign Award” at Asia Interactive Awards 2009. All of these accolades further strengthened the leading position of Gravitas in the industry.
He is now an active member in Asia Digital Marketing Association (ADMA), Retail Technology Industry Association (RTIA), Hong Kong Wireless Technology Industry Associations (HKWTIA) and Mobile Marketing Association (MMA Global) and maintains excellent relations with client marketers, advertising agencies, media companies and telecom operators in the industry. He graduated in Hong Kong Baptist University with a bachelor degree in Business Administration with major in Marketing and holds a Graduate Diploma in China Marketing & e-business jointly awarded by HK Institute of Marketing and HKU SPACE. Topic:All Important Trends in 2013 on Mobile Marketing
2012 Seminar Schedule
(A2) High Level Conference : Panel Discussion on Social and Mobile Media
Date: 6 December, 2012 (Thursday)
Time: 04:00 PM - 05:30 PM