Ms. Lynne Lee Vice President of Marketing & Account Service, Touchmedia Webcast:  互動媒體：激活你的「移動」消費者 (Cantonese version Only) Lynne is a seasoned marcom veteran specializing in FMCG, with over 15 years of Greater China & pan Asian experience. She has managed blue chip MNCs at D’Arcy, McCann-Erikson and Leo Burnett, with a focus on the China market, including 8 years living in Shanghai. Lynne has helped develop groundbreaking campaigns for successful product launches in China for multiple brands of P&G, sales building campaigns for L’Oreal China, and won multiple marketing and creative awards for Coca-Cola China. Born and raised in Hong Kong and Vancouver (Canada), Lynne graduated with a Bachelor of Arts at the University of British Columbia. She works for Touchmedia currently as VP of Marketing & Account Service. Touchmedia is China's leading in-taxi media company, using state-of-the-art touchscreen technology to transform advertising effectiveness for its clients, by making the experience more involving for consumers. Our focus is an interactive touchscreen system for headrests in taxis. Taxis offer a unique opportunity to capture a highly desirable, affluent demographic, when they have little else to do but sit back and be entertained or informed. Speech Title: Interactive Media: Captivate Your Consumers On-the-Go
2012 Seminar Schedule (A2) High Level Conference : Panel Discussion on Social and Mobile Media Date: 6 December, 2012 (Thursday) Time: 04:00 PM - 05:30 PM