Norma studied economics and finance in University of Washington and started working in an investment bank after graduation. She relocated back to Hong Kong in 2007 and was appointed Head of HSBC Securities Services when she was 30.

Norma’s parents love cooking at home and this influenced her a lot. Because of her enthusiasm towards cooking, Norma decided to strike out on her own and founded DayDayCook In 2012. Her professional knowledge on economics and finance leads DayDayCook into great success.

Putting all of the effort on high quality recipes and videos creation, online marketing and brand cooperation, DayDayCook gradually grows and becomes a well-known bilingual recipe website in Hong Kong. DayDayCook website reaches 0.5 million unique visitors and 4 million page view each month and its Facebook page has over 840k followers. Apart from online platforms like website, social media platform and mobile app, offline services such as cookbooks, weekly cooking classes in DayDayCook Concept Studio and DayDayCook products are also well developed.

In 2015, DayDayCook entered China market. DayDayCook’s expansion is supported by a US$5 million Series A funding round from investors including Heyi Capital, 500 Startups and mFund. Now users in China can access recipes via various popular social media platform like WeChat, Weibo and video websites like Youku and Todou.

Register Now