HKTDC Hong Kong International Franchising Show
Speaker Details

Mr Albert Kong
CEO, Asiawide Franchise Consultants Pte Ltd

Board Member, FLA, Singapore, Chairperson for the International Development Sub-Committee & Co-Chairman for Franchising & Licensing Asia Expo & Conference

Speech Title: Internationalization


Speaker's Profile:
• More than 26 years franchising experience.

• Team has provided consulting services to more than 700 clients in Asia.

• Operated a master franchise from UK for 10 years (1991-2002) Set up Asiawide Franchise Consultants (change of name) in November 2003

• Executive Council member of Singapore's FLA for 25 years

• Member of the Franchise Service Advisory Committee at the then Singapore Trade Development Board, TDB (now named IE Singapore) in 1993 & 1994

• Dy CEO of TDB, David Chin, launched Asia Franchise & Business Opportunities magazine (Albert is the publisher and editer-in-chief) on 28th March, 1994

• Co-wrote the book “Developing and Managing a Franchise” (2nd edition in 2007. Publisher: LexisNexis). Contributed articles to many franchise publications.

• Published inaugural Asia Pacific Franchise Directory 2006. (Supported by World Franchise Council, Asia Pacific Franchise Confederation &European Franchise Fed.)

• Leads a team of very experienced (who have managed franchises) consultants who has CFE and PMC qualifications.

• 44 strategic partner offices worldwide, of which 3 are franchisees.

• Awarded by the China Chainstore & Franchise Association (10Years in 2010; Significant Contribution in 2017)

• One of 20 Faces in Franchising worldwide 2017 by UK’s franchise magazine

• Awarded by the Association of Chain & Franchise Promotion in 2011, Taiwan for significant contributions to the growth of franchising in Taiwan & China.

• Awarded by the ASEAN Retail & Franchise Federation in 2015, headquartered in Malaysia, for significant contributions to the growth franchising in ASEAN.

• Spoken in 45 countries concerning franchising. Interviewed by more than 100 foreign and local media companies around the world.

• Awarded Certificate of Honor by Lim Swee Say, then Minister at PMO, for contribution to the cooperative movement

2017 Seminar Schedule
(E5) Strategies and Tips on Managing Cross-Border Business
Date: 7 December, 2017 (Thursday)
Time: 02:30 PM - 03:30 PM