World SME Expo - Seminar World SME Expo - Seminar
Speaker Details

Ms Viveca Chan
Chairman & CEO, WE Marketing Group
Viveca Chan is Founder of WE Marketing Group. Viveca’s mission is to use her extensive experience to help build the first Chinese global brand in marketing communications. Positioned as “the third force”, WE combines international brand experience with proven local marketing expertise. Founded in October 2005, WE grew quickly to US$ 80 million in annual capitalized billings, with over 200 staff across four offices in Beijing, Shanghai, Nanjing, and Hong Kong. WE was named “2009 Independent Agency of the Year” in China, the most influential agency and top ten brand building company in China. Before starting WE, Viveca was the Group Chairman and CEO of Grey Global Group China/Hong Kong. Viveca joined Grey when it was founded in Hong Kong and was instrumental in building Grey from an advertising agency to a leading integrated communications group. Since starting up three years ago, WE has build numerous successful campaigns for its roster of blue chip multinational and local clients. These include Coca Cola non-carbonated drinks, Mercedes Benz (China), Estee Lauder, Clinique, Ocean Park, Haier, Panasonic and Roewe (China’s first premium auto brand from SAIC Motor). WE won over 50 creative and Marketing Excellence awards over the past three years. Viveca plays an active role in the industry. She is council member of Hong Kong Management Association, advisory board member of Hong Kong Trade Development Council Services Promotion Committee, HK Polytechnic University, HKU Space and University of Wisconsin-Madison, Honorary Advisor of Hong Kong Institute of Marketing, Executive Committee member of China Advertising Association and adjunct professor of HK Polytechnic University. Viveca judges the China Marketing Awards every year.