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Seminar Categories:

A - Exploring Market Opportunities
B - China's Domestic Market
C - Upgrading Strategies for SMEs
D - Franchising Opportunities
E - E-tailing & E-commerce
F - CEO Dialogues
Speaker Details

Mr. Yu Lee Ming Michael
Awardee, Young Industrialist Awards of Hong Kong 2009
Director, Sunnex Products (China) Ltd

Speaker's Profile:
Michael Yu is the Director of Sunnex Products (China) Ltd which was established in 1989. Sunnex is a member of the Sunbeam group whose history dates back to 1929. The company operates two wholly-owned factories in mainland China. Sunnex is the company’s brand name, and it specialises in stainless steel catering and kitchen ware for hotels and household. Sunnex is one of the largest manufacturers of stainless steel catering and kitchen ware in Hong Kong.

Mr Yu joined the family business in 1992, and over the years he transformed the company and built up the Sunnex brand identity and image in the professional catering equipment industry. In 2002, he started domestic sales in mainland China. With an accurate marketing strategy, a remarkable sales team and distribution network were set up within a year. The distribution network now covers all 43 cities, provinces and autonomous regions in China. While expanding rapidly in China, Sunnex recorded zero bad debt in the past years, thus indicating Mr Yu’s successful credit management system. Mr Yu now attends to developing new markets in emerging regions like India and the Middle East.

2013 Seminar Schedule
(C7) Coping with Challenges
Date: 6 December, 2013 (Friday)
Time: 03:00 PM - 04:00 PM