Mr Yu joined the family business in 1992, and over the years he transformed the company and built up the Sunnex brand identity and image in the professional catering equipment industry. In 2002, he started domestic sales in mainland China. With an accurate marketing strategy, a remarkable sales team and distribution network were set up within a year. The distribution network now covers all 43 cities, provinces and autonomous regions in China. While expanding rapidly in China, Sunnex recorded zero bad debt in the past years, thus indicating Mr Yu’s successful credit management system. Mr Yu now attends to developing new markets in emerging regions like India and the Middle East.