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Seminar Categories:

A - Exploring Market Opportunities
B - China's Domestic Market
C - Upgrading Strategies for SMEs
D - Franchising Opportunities
E - E-tailing & E-commerce
F - CEO Dialogues
Speaker Details

Prof. Royce Yuen, JP ----- PPT available
CEO, New Brand New

Speech Title: Practical Insights for Building Enduring Brands  (Download Powerpoint)

Webcast:  Practical Insights for Building Enduring Brands

Speaker's Profile:
As the founder and CEO of New Brand New, Prof. Yuen is working with iconic brands to stay fresh and relevant so that they don't have to be a "New Brand" to be "Brand New". Prof. Royce Yuen was formerly the Chairman of Ogilvy & Mather Hong Kong and led the advertising team to be the most outstanding advertising company. In his capacity as the Chairman of the HK4As (The Association of Accredited Advertising Agencies of Hong Kong), he acted as spokesperson for the creative industry from 2005 to 2010. Prof. Yuen is a Professor of Practice and has been lecturing marketing and branding at a post-graduate level in both China and Hong Kong for the past thirteen years.

Prof. Yuen is the Council Member of the Hong Kong Trade Development Council and the Hong Kong Academy for Performing Arts. He also serves as an advisory committee member for the Hong Kong Museum, the Education Bureau and the Commerce & Economic Development Bureau of the HKSAR. He is also the Vice-Chairman of Plan International HK which is one of the world’s leading development organizations, specifically focused on children. In 2007, Prof. Yuen was awarded one of the Top 10 CEO in Hong Kong and the Agency Head of The Year Runner-Up across the Asia Pacific region. Prof. Yuen was appointed Justice of The Peace by the HKSAR in 2010. Prof. Yuen has earned a Master Degree in Marketing and a Doctorate in Business Administration.

2013 Seminar Schedule
(A5) Branding Strategies Venturing into Asian Markets
Date: 6 December, 2013 (Friday)
Time: 11:30 AM - 01:00 PM