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Seminar Categories:

A - Exploring Market Opportunities
B - China's Domestic Market
C - Upgrading Strategies for SMEs
D - Franchising Opportunities
E - E-tailing & E-commerce
F - CEO Dialogues
Speaker Details

Mr.Ricky Cheng
Vice-chairman & Executive Director, Casablanca Group Limited

Speech Title: Effective Branding Strategies of Casablanca

Speaker's Profile:
Mr. Cheng Sze Tsan is one of the founders of Casablanca Group Limited. He has been a director of the Group since May 1993. The Group primarily design, manufacture and sell bedding products with a focus on the high-end and premium markets under our proprietary “Casablanca” and “Casa Calvin” brands, respectively. Casablanca Group Limited (02223.HK) was listed on the Main Board of Hong Kong Stock Exchange on 23 November 2012. Mr. Cheng is responsible for strategic planning of the Group, in particular product development and sales management in the PRC. He has over 18 years of experience in the bedding products industry and retail business. Mr. Cheng is awarded with Hong Kong Young Industrialist Award by Federation of Hong Kong Industries in 2013.
2013 Seminar Schedule
(A5) Branding Strategies Venturing into Asian Markets
Date: 6 December, 2013 (Friday)
Time: 11:30 AM - 01:00 PM