He was the one who had developed Tri M. – Trims Mustika Citra, a concept which was a distribution centre with cash & carry and franchise in mini market.

He had his experiences in marketing, distribution and retail for more than 25 years when he was with Borsumij Wehry, a large distribution company with 32 branches all around Indonesia and was also later Director of Export Marketing.

His knowledge and experiences in franchising started since 1986 when he had developed a franchise in Mini Market; became the franchisee of Duraclean in 1994 and later did consultancy job in management, marketing and franchising.