Speaker Details

Mr Derek Kwok

Head of Google Marketing Platform, Greater China & Korea, Google

Speech Title: Tapping into the Age of AI

Speaker's Profile:
Kwok is the Head of Google Marketing Platform, Greater China & Korea. He oversees the advertising and analytics platform including Display & Video 360, Search Ads 360, and Analytics 360 etc. in the region.

Kwok has been working at the forefront of data-driven marketing in Greater China since its infancy stage. Kwok has been working at the leading media agency Zenith Media between 1996-2011 and has been its China Managing Director since 2004. He joined Yoyi Digital as COO in 2011 and launched one of the first DSPs (Demand-side Platform) in China.

Kwok is the chairman of the data sub-committee of the ROI Festival, the biggest marketing communications awards in China. He has also been honored the China’s Digital A-List in 2014-2017 for 4 consecutive years by Campaign Asia-Pacific.

2018 Seminar Schedule

(C4) New Careers in the Age of Digitalisation

Date: 6 December, 2018 (Thursday)

Time: 02:15 PM - 03:15 PM