Royce Yuen CEO, New Brand New Limited Dr. Royce Yuen is a renowned marketing professional with over 25 years of business and marketing management experience in China, Hong Kong and Europe. Currently he is the CEO of New Brand New, a brand consultancy firm that specializes in working with iconic brands to stay young and relevant so that they don’t have to be a “New Brand” to be “Brand New”. Previously Dr. Yuen was the Group Chairman of Ogilvy & Mather in Hong Kong and Southern China. In his capacity as the Chairman of the Accredited Advertising Agency Association of Hong Kong (HK4As), Royce was acting as the spokesperson of the creative industry from 2005 to 2010. He is also a Professor of Practice and has been lecturing MBA programs across Mainland China and Hong Kong in the past 15 years. Dr. Yuen has been a Council Member of The Hong Kong Trade Development Council since 2009 and has helped to chair the Design, Marketing and Licensing Service Advisory Committee. He is also a Council Member of The Hong Kong Academy for Performing Arts as well as an advisory committee member for the HK Museum. He is also the Vice-Chairman of Plan International (HK) which is an international NGO focusing on helping children in the less developed countries to obtain their basic rights. Dr. Yuen is a frequent speaker at international conferences and a TV host for edutainment programs. He was awarded Justice of The Peace by the HKSAR in 2010 and the winner of Top Ten CEO Award by Metro Radio in 2007.
Ideas & Trends Seminars (T4) Dialogue with Creative Entrepreneurs Date: 4 December, 2014 (Thursday) Time: 04:30 PM - 05:30 PM