Arthur Wan Industry Lead, NBS, Google Hong Kong Arthur has over 14 years of Sales & Marketing experience in the IT and digital media industry, having worked in MNCs as well as a start-up business. He is currently the Industry Lead for Google NBS, a division in charge of New Business Acquisitions, partnerships and client education. Prior to Google, Arthur had been managing digital advertising business at Yahoo HK for 6 years, working with clients from Banking, Insurance, Automotive and Education verticals. He is well-versed in orchestrating various online solutions to drive branding or business for clients, including Brand Sponsorships, Content Marketing, Ad Networks, SEM, Targeting Tools and Group Buy. Before that, he co-founded a company focusing on sports and recreational services. He had also worked at IBM overlooking Server and Macau business.
Ideas & Trends Seminars (T10) Online Marketing: How to calculate and improve ROI Date: 5 December, 2014 (Friday) Time: 01:45 PM - 02:45 PM