World SME Expo



Seminar Categories:

I. Belt and Road Forum Series
II. Branding : Embracing the E-tailing Era
III. Social Media and Mobile Commerce
IV. Discover Opportunities in Mainland China and Emerging Markets
V. Future Trends for SMEs
VI. New Concepts - New Opportunities : CEO Dialogues
VII. Practical Strategies for SMEs
VIII. HKIFS Briefing Session
IX. HKIFS Plenary Session & Franchise Dialogue
Speaker Details

Mr Rex Cheuk
Head of Tmall Global – HK & Macau
Speech Topic: Boosting B2C Sales to China

In 2008-2013, Rex worked in Alibaba.com as Senior Business Development Manager, responsible for online buyer services, supplier matching, and sourcing hub projects. He is expert in online sourcing and international trade. He is one of the key persons in B2B online buyer development in Alibaba. Since 2014, he is the Head of Tmall Global for HK, Macau & South-East Asia, and responsible for merchant recruitment, store promotions and operations, merchant consultancy and training in Tmall Global. He can speak fluent Mandarin, English, Cantonese and Japanese, which help him better understand the culture differences among countries.

Prior to joining Alibaba.com, Rex used to be a merchandiser for mainly household & kitchen products in Wal-Mart Global Procurement for 3+ years. He was fond of taking challenges, and also a founder of a health supplement distributor in China & Hong Kong. It is also a pioneer merchant to sell health food in Tmall Global. To keep abreast with fast-changing economy, Rex got a bachelor degree in Economics in 1996 and a MBA in 2006 both in The Chinese University of Hong Kong. He is good with numbers and marketing promotion.
2015 Seminar Schedule
(D2) The New Opportunities of Cross-border E-commerce in China
Date: 3 December, 2015 (Thursday)
Time: 02:00 PM - 03:15 PM