World SME Expo



Seminar Categories:

I. Belt and Road Forum Series
II. Branding : Embracing the E-tailing Era
III. Social Media and Mobile Commerce
IV. Discover Opportunities in Mainland China and Emerging Markets
V. Future Trends for SMEs
VI. New Concepts - New Opportunities : CEO Dialogues
VII. Practical Strategies for SMEs
VIII. HKIFS Briefing Session
IX. HKIFS Plenary Session & Franchise Dialogue
Speaker Details

Mr Kevin Chan
Senior Product Promotion Manager, Hong Kong Trade Development Council
Speech Topic: How Can TDC Help Tap the Mainland Domestic Market?

Kevin Chan is a Senior Manager, Product Promotion of the Hong Kong Trade Development Council (HKTDC). He is responsible for promoting Hong Kong's trade in products to overseas and mainland market.

Mr Chan has worked in a variety of positions and offices at the HKTDC, including, Fuzhou and Chengdu. From 2007 to 2014, he was the Director for Zhejiang based in Hangzhou, overseeing the Council’s promotional programmes in Zhejiang province.

Graduated from the Hong Kong Polytechnic University and the University of Stratchclyde in Glasgow, Mr Chan holds a Master of Science Degree in International Marketing. He is also a Fellow of the Chartered Institute of Insurance and the Chartered Marketer of the Chartered Institute of Marketing of the UK.
2015 Seminar Schedule
(X1) Helping Hong Kong SMEs Capitalise on Opportunities from the Mainland Domestic Market
Date: 3 December, 2015 (Thursday)
Time: 10:30 AM - 12:00 PM