Karin specializes in social network marketing, strategic planning and promotions via social media platforms such as Facebook and Sina Weibo. Within two years, Karin has overseen more than 100 social media marketing projects, with clientele across industries from Property, F&B, Fashion, Hotels, Theme Park, FMCG to skin care and many more.

Possessing substantial industry knowledge, Karin is devoted to social media education. She has been a columnist for publications including Hong Kong Economic Journal, iMoney Wealth and Marketing Excellence, and a frequent Guest Lecture/Speaker to Hong Kong Institute of Marketing, Hong Kong Productivity Council, Hong Kong Publishing Professionals Society. Renowned for her wealth of social media insights and in-depth experiences, she has also been interviewed and featured by Apple Daily, Ming Pao Daily, iMoney, Face and RTHK etc.

Alongside with her unique perspective into the online media, Karin’s passion for travel inspires her to take the post of Business Development Director (Greater China) of Travellife.Org, the largest online travel medium in Hong Kong. Her footprints can be found globally both online and offline. She is being recognized by Sina CN as one of renowned travel walker.