Mr. ZHU Huilong CEO of Youku Tudou Inc, Heyi Pictures and the Senior Vice President of Youku Tudou Inc (Chinese Mainland) Allen Huilong Zhu joined Youku in 2006 andhad/have been responsible for the company’s CDN Construction, Market Development, Strategic Cooperation, E-Commerce, Membership and Film Business etc. When Mr. Zhu was overseeing the company’s Movie Center, He built China’s NO.1 movie marketing online platform through online marketing, joint-production and exclusive internet rights etc. In 2014, Mr. Zhu founded and became the CEO ofHeyi Pictures, a wholly owned subsidiary of YoukuTudou.The strategy of Heyi Pictures is to leverage the data on audience preferences that it harnesses from its 500 million multi-screen users to produce films to the tastes of the Chinese audiences, and improve film marketing and distribution. Since its inception, Heyi Pictures has co-produced 12 movies with a total box office of nearly 3.6 billion RMB. In earlyFebruary 2015, Heyi Pictures unveiled a slate of six projects for the year, mostly adaptations of successful Intellectual Properties such as plays, songs or comics, aiming tobuild a multi-screen media and entertainment ecosystem.
Seminar The New Silk Road of Asia’s Film Industry: Challenges, Opportunities and Partnership Date: 25 March, 2015 (Wednesday) Time: 10:00 AM - 12:30 PM