Mr. Ben Mendelson President, Interactive Television Alliance (ITA) Corporation Ben Mendelson is the co-founder and president of the Interactive Television Alliance (ITA), a non-profit corporate trade association representing companies involved in next generation television, multi-platform distribution and interactive advertising. The ITA has signed up over 130 corporate members over ten years, including leaders from Content (Disney, Discovery, Turner, etc.), Distribution (Comcast, DirecTV, AT&T, etc.), Technology (Microsoft, Intel, TiVo) and Advertising (P&G, Kraft Foods, Digitas, etc.). Ben has been an innovator in sponsor-based programming and has been involved in New Media technology from its earliest days. He was the founding executive of various early on-line companies (Interactive Center, Internet Imaging, Internet Outfitters), head of the Internet division of a magazine publishing company (Curtco Freedom), VP of Internet Development for the Electronic Retailing Assoc. (ERA) and SVP of Business Strategies at an investment bank (Winterberry Group). In 2002, Ben co-founded 2degree Partners with his business partner, Allison Dollar. 2DP manages the ITV Alliance and provides business strategies that include ITV, direct response TV, cross-media marketing and social media. Ben has taught at the American Film Institute (AFI), UCLA Extension and the So. CA Institute of Architecture (SCIArch) and has been published in numerous magazines and trade journals. He is on the advisory board of the AFI Digital Content Lab, the executive committee of the IMPG at the Television Academy and is a familiar speaker at many Technology, Marketing and Media conferences.
Seminar TV World 2013 Opening Ceremony & International Forum Date: 19 March, 2013 (Tuesday) Time: 02:30 PM - 05:00 PM