World SME Expo



1. Innovation & Branding - The New Breed of SMEs
2. Discover Market Opportunities in Mainland China and Emerging Markets
3. Embracing The Latest Trend of E-Commerce
4. Dialogues with Celebrity
5. Global Economic and Financial Outlook: 2017
6. Hong Kong SME Innovative Award 2016 Awards Ceremony
7. "Support to SMEs: Mentorship Programme and Funding Support Measures of the Trade and Industry Department"
8. How to Recruit and Motivate the New Generation Staff?
9. Investment Opportunities for Commercial Properties and Shops
HKIFS Roundtable Meeting
HKIFS “Advice from the Wise” Seminar Series
HKIFS Brand Briefing Sessions
2016 Seminar Schedule

1 December, 2016 (Thursday)
TimeTopicRegister
10:00 AM -
11:00 AM
(B1) Brand Briefing Session - Makeover of Education and Food & Beverage Brands
Venue:Open Forum 1, Hall 1C
10:30 AM -
12:00 PM
(E1) Global Economic and Financial Outlook : 2017
Language: Cantonese / Putonghua (Simultaneous interpretation: Cantonese/ English / Putonghua )
Venue:Seminar Room E, Hall 1E
Speakers Prof. Francis T. Lui
Professor, Center for Economic Development of Hong Kong University of Science and Technology
 Mr. Kwok Kwok-chuen, BBS,JP
Honorary Senior Research Fellow, School of Economics & Finance, University of Hong Kong
Moderator Dr. David Y.K. Wong, BBS, JP
Consultant,The Hong Kong General Chamber of Small & Medium Business
Organiser The Hong Kong General Chamber of Small and Medium Business
11:00 AM -
12:15 PM
(D1) The New Breed of SMEs- Innovate your Brand by Technology
Language: Cantonese/ English (Simultaneous interpretation: English /Putonghua)
Venue:Seminar Room D, Hall 1D
Speakers Dr. Alfred Ng
Chief Technology Officer, Suga International Holdings Ltd
 Ms. Rita Chung
Managing Director, Newkey Technology Development Ltd
Co-organiser Trade and Industry Department
11:30 AM -
01:00 PM
(C1) “Advice from the Wise” Seminar Series — “New Tips for Mainland Market”
Language : Putonghua / Cantonese (Simultaneous interpretation: English / Cantonese)
Venue:Seminar Room C, Hall 1B, HKCEC
Moderator Mr. Vincent Ngan
Director, Success China Consultant Co.
Speakers Mr. Kenny Yang
General Manager and Executive Director, Guangzhou Gaozhan Catering Operation Co. Ltd
 Mr. Raymond Chan
Managing Director, Join Dream Group Limited
 Ms. Pang Jingwen
Chairman of the Board, Zhengyu Coffee And Bakery Training School
11:30 AM -
12:45 PM
(P1)Solution for Your Business (I)
Language: Cantonese(No simultaneous interpretation)
This seminar is presented by exhibitors.
Venue:Open Forum 2
Speakers Trade and Industry Department
 Hengqin International Business Co., Limited
 Hong Kong Export Credit Insurance Corporation
 AccGirl Limited
 DS-Concept (HK) International Factoring Limited
11:30 AM -
12:30 PM
(P2) Marketing Strategies to Success (I)
Language: Cantonese / English (No simultaneous interpretation)
This seminar is presented by exhibitors.
Venue:Open Forum 3
Speakers DataSource International Limited
 PCCW Media Limited
 Aula Online Solution Limited
 APSIS Asia Limited
11:45 AM -
12:45 PM
(B2) Brand Briefing Session - Food & Beverage Sector
Venue:Open Forum 1, Hall 1C
02:00 PM -
02:50 PM
(B3)Brand Briefing Session - 2017 Franchise Business Opportunity and Trends in Hong Kong
Venue:Open Forum 1, Hall 1C
02:00 PM -
03:15 PM
(D2) The New Breed of SMEs- Tap the Market with "Style"
Language: Cantonese (Simultaneous interpretation: English / Putonghua)
Venue:Seminar Room D, Hall 1D
Speakers Mr. Eric Sun
Managing Director, Kinox Trading Limited
 Mr. Victor Yiu
Director, Zuri Jewelry
Co-organiser Trade and Industry Department
02:30 PM -
04:00 PM
(C2) The Latest Opportunities Arising from China’s 13th Five-Year Plan
Language: Putonghua (Simultaneous interpretation: Cantonese/ English)
Venue:Seminar Room C, Hall 1B
Speakers Dr. Tse Kwok Leung
Head of Policy & Economic Research,Bank of China (Hong Kong) Ltd
 Mr. Zhang Hai Bo
Director, Commerce and Financial Work bureau of Guangzhou Tianhe District
 Mr. Zhang Jinxuan
Deputy Director General, The Guangxi Zhuang Autonomous Region Investment Promotion Agency
 Mr. Ao Hong
貴州省中小企業局局長
 章敏浩先生
上海市浦東新區商務委投資管理處處長
 左文燕小姐
浦東新區世博地區開發管理委員會發展研究處
02:30 PM -
04:00 PM
(E2) Digital Export Marketing & E-commerce Strategy Launch Ceremony and Seminar
Language: Cantonese (Simultaneous interpretation: English/ Putonghua )
Venue:Seminar Room E, Hall 1E
Speakers Mr. Raymond Yeung
Senior Sales Manager, Publications & E-Commerce Department, Hong Kong Trade Development Council
 Ms. Mandy Law
Strategic Partner Manager, Channel Sales,Google Hong Kong
 Mr. John Lo
Sales Director, Baidu International Advertising Unit
03:30 PM -
04:30 PM
(P3) Enhance Business Result with IT Solutions
Language: Cantonese / English (No simultaneous interpretation)
This seminar is presented by exhibitors.
Venue:Open Forum 3
Speakers MasterSoft (H.K.) Limited
 Odoo Limited
 WebCount Solutions Limited
 Hong Kong Association for Promotion & Development of SMEs
03:30 PM -
05:15 PM
Round Table Meeting – Asia-Pacific Market Trends (FULL)
Language : English / Putonghua (Simultaneous interpretation: English / Putonghua)
Venue:Exchange, Hall 1B, HKCEC
Moderator Mr. Albert Kong
Board Member, FLA, Singapore, Chairperson for the International Development Sub-Committee & Co-Chairman for Franchising & Licensing Asia Expo & Conference
Speakers Mr. Andrew Nugroho
Chairman, Asosiasi Franchise Indonesia (AFI)
 Dr. Alan Escalona, CFE
President, Philippines Franchise Association
 Mr. Damian Paull
Chief Executive Officer, Franchise Council of Australia
 Ms. Su Shuang
Director of Franchise & Investment Department,China Chain Store & Franchise Association
 Mr. Li Jih-Tung, Richard
Chairman, Association of Chain and Franchise Promotion, Taiwan
 Mr. Lee Ka Sing, Franco
Vice President, Licensing and Franchising Association of Hong Kong
 Mr. Chow Hin, Harry
Founding Chairman, Hong Kong Franchise Development Associstion
 Miss. Han Su-jin
Director, Strategy & Promotion Team, Korea Franchise Association (KFA)
 Ms. Lv Fei
Vice Director of Franchise & Entrepreneur Dept, China Chain Store & Franchise Association
04:30 PM -
05:30 PM
(D3) Explore the Investment Opportunities in ASEAN Countries and Belarus
Language: English / Putonghua (Simultaneous interpretation: Cantonese/ English / Putonghua )
Venue:Seminar Room D, Hall 1D
Speakers Ms. ZHU Li
Vice President ,The Hong Kong Chinese Enterprises Association
 鄭錦榮教授
中國服務外包研究中心
 Mr. Liu Hu
The general manager , Lao China Joint Venture Investment Co., Ltd.
 范志明
中國印尼經貿合作區總經理
 Mr. Richard Sun
Deputy General Manager, Strategy Development Department, China Merchants Logistics Holding Co., Ltd.
 Mr. Lee Kok Hoo
General Manager, Malaysia-China Kuantan Industrial Park Sdn Bhd
Sponsor The Hong Kong Chinese Enterprises Association
2 December, 2016 (Friday)
TimeTopicRegister
10:30 AM -
12:00 PM
(C3) “Advice from the Wise” seminar series — “Transform to Fit the New F&B Trends”
Language: English & Japanese (Simultaneous interpretation: English / Cantonese / Putonghua)
Venue:Seminar Room C, Hall 1B
Speakers Mr. David Barr
Managing Director, Franworth
 Mr. Bunkei Yo
CEO, BYO.Co.Ltd
 Mr. Clarence Leon D' Silva
Group Executive Director, OldTown Berhad
10:30 AM -
12:15 PM
(E3) Central Asia New Business Opportunities for SMEs
Language: Cantonese / Putonghua (Simultaneous interpretation: Cantonese/ English / Putonghua )
Venue:Seminar Room E, Hall 1E
Speakers Hon. Peter M.K. Wong BBS, JP
Deputy, The 10th National People’s Congress, PRC
Chairman, M. K. Corporation Ltd.,
Chairman, North West Development Ltd.
Vice Chairman, Hong Kong Pei Hua Education Association
 Mr. Tim Hui
Executive Vice President, Head of Sales & Client Management, Global Trade & Receiables Finance, Hang Seng Bank
 Mr. Simon K W Wong, JP
Chairman, Hong Kong Brand Development Council
 Ms. Joanna Tsui
Chairman, Eurasia Economic & Trade Development Association
 Mr. Joseph Ho
President, Cosmetic & Perfumery Association of HK
 Mr. Ping Ming Wong
President, The Hong Kong Society of Chinese Medicines
 Mr. Kevin Kuo
Chairman, Taiwan Industrial & Commercial Business Society of Operation & Development
 Mr. Stanly Au
Chairman, The Small and Medium Enterprises Association of Macao
 Mr. Rex Ma
Vice President, Asia Pacific Creativity Industries Association
Moderator Dr. Edward Lam
Associate Chairman & Deputy Convenor, HKSME Forum
Organiser Hong Kong Small and Medium Enterprises Forum
11:00 AM -
12:15 PM
(D4) The New Breed of SMEs- Transforming Your Brand and Business
Language: Cantonese (Simultaneous interpretation: English / Putonghua)
Venue:Seminar Room D, Hall 1D
Speakers Mr. C L Lam
Creative Director, Green & Associates (HK) Limited
 Stanley Yeung, JP
Chief Executive Officer, Brands United Ltd
Co-organiser Trade and Industry Department
11:30 AM -
01:00 PM
(B4) Brand Briefing Session – The New Franchising Era
Venue:Open Forum 1, Hall 1C
11:30 AM -
12:45 PM
(P4) Building and Running Your Online Business (I)
Language: Cantonese (No simultaneous interpretation)
This seminar is presented by exhibitors.
Venue:Open Forum 2
Speakers Readyspace Limited
 Quantium Solutions (Hong Kong) Limited
 Wharf T&T eBusiness Limited
 Hongkong Post
 BIC Ltd.
11:30 AM -
12:45 PM
(P5) Solution for Your Business (II)
Language: Cantonese(No simultaneous interpretation)
This seminar is presented by exhibitors.
Venue:Open Forum 3
Speakers Lightive Limited
 Trade and Industry Department
 Companies Registry
 Hong Kong Federation of E-Commerce
 Solo Limited
11:30 AM -
12:30 PM
(X1) Dialogues with Celebrity
Language: Cantonese (No simultaneous interpretation)
Venue:Golden Jubilee Arena, Hall 1E
Speakers Mr. Quincy Wong
Chairman, Convoy Global Holdings Limited
Moderator Ms. Miranda Wong
Supervisor (Social Innovation & Youth Business), The Hong Kong Federation of Youth Groups
02:00 PM -
03:00 PM
(B5) Brand Briefing Session- Retail and Services Sector
Venue:Open Forum 1, Hall 1C
02:00 PM -
03:30 PM
(C4) “Advice from the Wise” seminar series — “Franchising Your Services for Business Expansion”
Language : English / Cantonese (Simultaneous interpretation: Cantonese / Putonghua)
Venue:Seminar Room C, Hall 1B, HKCEC
Speakers Mrs. Shelly Sun
CEO, BrightStar Group Holdings
 Mr. Jamie Booth
Operations Manager Asia Pacific, InXpress
 Mr. Ringo Wong
Group Founder, Sunshine Laundry Convenience Store Co .,Ltd.
02:00 PM -
03:15 PM
(D5) The New Breed of SMEs - "Digital Mind" for Branding
Language: Cantonese (Simultaneous interpretation: English / Putonghua)
Venue:Seminar Room D, Hall 1D
Speakers Mr. Anthony Lam
Sales and Marketing Director, Sa Sa International Holdings Ltd
 Mr. KK Tsang
Founder and CEO, The Bees Group
Co-organiser Trade and Industry Department
02:30 PM -
04:00 PM
(E4) Open the Gateway of ASEAN Markets through E-commerce
Language: Cantonese/English (Simultaneous interpretation: Cantonese/ English / Putonghua )
Venue:Seminar Room E, Hall 1E
Speakers Ms. Lui Tong
Chief Operating Officer, Strawberry Cosmetics (China) Limited
 Mr. David Lee
Business Development Director of eCommerce in Retail, Manufacturing and Logistics industry,PCCW eCommerce Technology Limited
 Mr. John Wong
Head of Global Liquidity & Cash Management, Hang Sang Bank Limited
Moderator Mr. Joseph Yuen
Board Chairman, Hong Kong Federation of E-Commerce
Co-organiser Hong Kong Federation of E-Commerce
02:30 PM -
03:45 PM
(P6) Solution for Your Business (III)
Language: Cantonese (No simultaneous interpretation)
This seminar is presented by exhibitors.
Venue:Open Forum 2
Speakers Zurich Insurance Co Ltd
 Occupational Safety & Health Council
 Instarem Limited
 Hong Kong Productivity Council
 Richful Deyong International Investment Limited
03:30 PM -
04:15 PM
(P7) Marketing Strategies to Success (II)
Language: Cantonese (No simultaneous interpretation)
This seminar is presented by exhibitors.
Venue:Open Forum 3
Speakers Direct Marketing of Asia Limited
 Zoap Consulting Limited
 Chatter Design Limited
04:00 PM -
05:15 PM
(D6) Support to SMEs: Mentorship Programme and Funding Support Measures of the Trade and Industry Department
Language: Cantonese (Simultaneous interpretation: English/ Putonghua)
Venue:Seminar Room D, Hall 1D
Speakers Mr. Pongs Pong
Manager, Support and Consultation Centre for SMEs of Trade and Industry Department
 Mr. Jefferson Wat
President, SME Global Alliance
 Mr. Yuen Yiu Fai
Founder and CEO, TFI Digital Media Limited
 Ms. Kho Heung Wan
Managing Director, Wan Wai International Company
 Mr. Henry Yau, Kin Hing
CEO, DeLight Power Products Ltd
 Ms. Victoria Yu
Manager, SME Export Marketing Fund Section of Trade and Industry Department
Moderator Prof. Raymond Choy MH
Chairman, Customer Liaison Group for SMEs of Trade and Industry Department
Co-organiser Trade and Industry Department
04:15 PM -
05:15 PM
(C5) The Economic and Trading Outlook after the US Presidential Election
Language: Cantonese /English (Simultaneous interpretation: Cantonese/ English/ Putonghua)
Venue:Seminar Room C, Hall 1B
Speakers Mr. Nicholas Kwan
Director of Research, Hong Kong Trade Development Council
 Mr. Donald Austin
Executive Director, One Pacific Ltd./AmCham Board of Governors
 Mr. Louis Chan
Economist, Hong Kong Trade Development Council
04:30 PM -
05:30 PM
(B6) Brand Briefing Session -5 Market Opportunities on the Chinese Mainland
Venue:Open Forum 1, Hall 1C
04:30 PM -
05:30 PM
(X2) How to Recruit and Motivate the New Generation Staff?
Language: Cantonese (No simultaneous interpretation)
Venue:Golden Jubilee Arena, Hall 1E
Speakers Mr. Michael Hui, MH, JP
Chairperson, Import and Export Industry Training Advisory Committee
 Mr. Benson Pau
Vice-chairperson, Import and Export Industry Training Advisory Committee
 Ms. Virginia Choi, JP
Managing Consultant & Country Manager, Tamty McGill Consultants International Ltd
 Mr. Bobby Liu
CEO, Milton Holdings International Ltd
 Ms. Wong Shuk Kwan, Felicia
Assistant Footwear Designer,Belle Worldwide Limited
05:00 PM -
07:00 PM
(E8) India: The New Business Opportunities Brought about by Economic Reforms Seminar and Networking Session (Networking Session starts at 06:00PM)
Language: English (Simultaneous interpretation: Cantonese/ Putonghua)
Venue:Seminar Room E, Hall 1
Speakers Mr. Dickson Ho
Principal Economist (Asian and Emerging Markets), Hong Kong Trade Development Council
 Mr. Sujoy Ghosh
Assistant Director and Head, Export Promotion, Healthcare, IT & Public Sector Initiative, Indian Chamber of Commerce
3 December, 2016 (Saturday)
TimeTopicRegister
10:30 AM -
11:30 AM
(E5) Dialogues with Celebrity
Cantonese (Simultaneous interpretation: English / Putonghua )
Venue:Seminar Room E, Hall 1E
Speakers Mr. Vincent Tsui
Chief Marketing Officer, Next Digital Limited
Moderator Mr. Mingles Tsoi
Director of Startup & Innovation Services, KPMG
11:00 AM -
12:00 PM
(D7) The Power of Mobility
Language:Cantonese (Simultaneous interpretation: English/Putonghua)
Venue:Seminar Room D, Hall 1D
Speakers Mr. Roy Lo
Co-Founder and Business Director, Creote Studio Limtied
11:30 AM -
12:30 PM
(P8) Building and Running Your Online Business (II)
Language: Cantonese (No simultaneous interpretation)
This seminar is presented by exhibitors.
Venue:Open Forum 3
Speakers Media Explorer Limited
 WhatsMall Limited
 eOneNet Limited
11:30 AM -
12:30 PM
(X3) Dialogues with Celebrity
Language: Cantonese (No simultaneous interpretation)
Venue:Golden Jubilee Arena, Hall 1E
Speakers Prof. David Ho
CEO, Mastermind Strategy Advisors Ltd
02:00 PM -
03:00 PM
(D8) The Latest Social Media Trends
Language: English (Simultaneous interpretation: Cantonese/ Putonghua)
Venue:Seminar Room D, Hall 1D
Speakers Mr. Eric Yee
Head of Talent Solutions, North Asia, LinkedIn
02:00 PM -
03:00 PM
(E6) Hong Kong SME Innovative Award 2016 Awards Ceremony
Language: Cantonese / Putonghua (Simultaneous interpretation: Cantonese/ English / Putonghua)
Venue:Seminar Room E, Hall 1
Speakers Mr. Jefferson Wat
President, SME Global Alliance
 Mr. Wilson Chong
Honourable President, Hong Kong Greater China SME Alliance Association
 Dr. David Chung
Under Secretary of the Innovation & Technology Bureau
Organiser SME Global Alliance
 Hong Kong Greater China SME Alliance Association
03:00 PM -
03:45 PM
(P9) Strategies to Success (III)
Language: Cantonese (No simultaneous interpretation)
This seminar is presented by exhibitors.
Venue:Open Forum 3
Speakers Eastop Computer Technology Limited
 CG Marketing Company Limited
 Arachne Group Limited
03:30 PM -
04:30 PM
(X4) Dialogues with Celebrity
Language: Cantonese (No simultaneous interpretation)
Venue:Golden Jubilee Arena, Hall 1E
Speakers Ms. Skye Chan
Founder, Gift-ing
Moderator Mr. Mingles Tsoi
Director of Startup & Innovation Services, KPMG
04:00 PM -
05:00 PM
(E7)Investment Opportunities for Commercial Properties and Shops
Language: Cantonese (Simultaneous interpretation: English / Putonghua)
Venue:Seminar Room E, Hall 1E
Speakers Dr. Edwin Lee
Founder and CEO, Bridgeway Prime Shop Fund Management Ltd.