Design in Business Seminar Track 4 December, 2014 (Thursday) Time Topic Register 11:00 AM - 12:30 PM (T1) Driving Brand Development through Design From design to users’ experience, our speakers will share how good design that goes in line with the brand strategy is an advantage to business development, and how your brand development can be inspired through innovative design implementation and stand out in the market. Language: English (Simultaneous interpretation in Cantonese and Putonghua) Venue: Seminar Room A Speaker:   Silvano Guglielmazzi Product Marketing & Communication Director, Alessi Spa   Andreas Schupp Director, Design & User Experience, Lenovo Group Limited   Florence Coirier Giraudon Director , buyMeDesign 02:00 PM - 04:00 PM (T9) Pushing boundaries within design - Southern Sweden Southern Sweden is one of the world's most dynamic and creative regions, acknowledged as a hotspot for innovation. According to Forbes Magazine, Malmö is the world's fourth most inventive city, with inventions including milk carton, mobile phone, bluetooth technology and the first kidney dialysis machine which truly have changed the way we live. Representatives from Sweden's most innovative companies will guide you through their fields of expertise ranging from product and digital design to pioneers in environmental technology as well as sound design and cutting edge process design. In this seminar you will get an insight into the collective power of southern Sweden's design industry - all looking for business opportunities in Hong Kong and the rest of Asia. Southern Sweden - designing Life! Language: English (Simultaneous interpretation in Cantonese and Putonghua) Venue: Seminar Room A Speaker:   Joakim Nydemark CEO, Crunchfish   James Haliburton CEO, Topp   Jonas Svennberg CEO, Zenit Design   Martin Hallberg Creative Director, Radja Sound Design Agency   Karl Berglund CEO, Happy Ears   Sigvald Harrysson CEO, Innoventum 5 December, 2014 (Friday) Time Topic Register 10:30 AM - 12:30 PM (T2) The Story of Japanese Washitsu Design Japan is famous for its long history of traditional craft making and its high sensitivity of design. The Japanese government has been promoting the "Cool Japan" concept, and some of the initiatives are setting up the "Cool Japan Fund", to promote the concept of "Cool Japan" overseas, and to cultivate international collaboration. This year, during the IDTE, there will be a Japan Pavilion, supported by the Japanese government, featuring "Japanese Design" (software), and Japanese room "Washitsu 和室" (hardware). It is a great opportunity to gather first-hand information about the fund, and learn more about Japanese design, especially in the interior designing/architecture field. Language: Japanese (Simultaneous interpretation in English and Putonghua) Venue: Seminar Room A Speaker:   Kiyonori Miisho Chairman, Japan Federation of Architects & Building Engineers Associations   Toyoshige Yamanaka Executive Director, Japan Building Materials Association   Tom Hisano Managing & Creative Director, Toms & Design Associates Ltd. Panelists:   William To Senior Consultant , Hong Kong Design Centre   Minoru Nagahara President, Ohken Industry Co., Ltd. 02:00 PM - 04:00 PM (T3) Sweden Design for Liveable Cities – where we want to live, work and visit Swedish expertise will present attractive destinations where people want to live, go to work and come to visit. Good governance enables environmentally friendly, cost effective and integrated solutions where design and innovation plays a major part in creating a sustainable society of the future. Remarks: By Invititaion only Language: English (No simultaneous interpretation) Venue: Inno Talk Guest of Honor:   Christine Loh Under Secretary for the Environment in Hong Kong   Mats Denninger Government’s High Representative for International Environmental Technology Cooperation Speaker:   Robin Edman Chief Executive, SVID   Christer Larsson City Planning Director Malmö City   Daniel Höglund VP Creative Operations, Design Strategist Veryday   Monica von Schmalensee CEO, White Arkitekter   Mats Hellström Senior Adviser Plantagon   Jan Mattsson CEO, Sweco Architects   Jonas Törnblom Senior VP Corporate Marketing Envac, and Chair Sweden China Green Tech Alliance Innovation in Business Seminar Track 4 December, 2014 (Thursday) Time Topic Register 04:30 PM - 05:30 PM (T4) Dialogue with Creative Entrepreneurs How to be a creative entrepreneur? What does creativity mean to your business? Come join the invited entrepreneurs who will unveil their creative journey and secrets behind their success. Language: English (Simultaneous interpretation in Cantonese and Putonghua) Venue: Seminar Room A Moderator:   Royce Yuen CEO, New Brand New Limited Speaker:   Ivy Wong CEO , Viss Me Co. & Limited   Jesko von den Steinen Prinicpal Artist, Dragone 5 December, 2014 (Friday) Time Topic Register 01:45 PM - 02:45 PM (T10) Online Marketing: How to calculate and improve ROI A plethora of online marketing channels, such as search engines, display networks, Facebook, YouTube, mobile apps, Pinterest, Instagrams etc., exist today. How do digital marketers determine the ROI and subsequently the advertising spend for each channel? In this seminar, we will first discuss the key performance metrics in online marketing, followed by a walk-through of Google Analytics, a tool that can help digital marketers measure the performance of all online marketing campaigns. Then we will proceed with discussing the various strategies for improving the ROI of your online marketing efforts. Language: Cantonese (Simultaneous interpretation in English and Putonghua) Venue: Seminar Room A Speaker:   Baniel Cheung Adjunct Assistant Professor, School of Business, Honorary Assistant Professor, School of Modern Languages and Cultures, The Unversity of Hong Kong   Jeffrey Chu Director, You Find Ltd.   Arthur Wan Industry Lead, NBS, Google Hong Kong 03:30 PM - 04:45 PM (T5) Commercialising Innovative Concepts – The Investors’ Perspective Sourcing project funding is the first challenge to put innovation concepts into practice. As an entrepreneur who has fascinating ideas, how would you manage to convince potential investors to buy your concepts and invest into them? Angel investors will share their principles and strategies on how entrepreneurs can impress investors and pave the way for business success. Language: English (Simultaneous interpretation in Cantonese and Putonghua) Venue: Seminar Room A Moderator:   Iain Reed Chairman, EFADRIN Speaker:   Simon Squibb CEO, Nest   Yat Siu Founder & CEO, Outblaze   Hilary Szymujko Startups, Investors + Mentors , blueprint - Swire Properties 05:00 PM - 06:15 PM (T6) Big Data and New Marketing Strategies Online pre-registration for "(T6) Big Data and New Marketing Strategies" is closed. Walk-in is welcome. Many enterprises, through communications with their clients, have collected useful data but how do they make use of these data to better understand consumers' needs and drive the business? Speakers will analyse the effective use of big data in formulating marketing campaigns and achieving better business decisions. Language: English (Simultaneous interpretation in Putonghua) Venue: Hall 1A, Room 5 Sponsor:       Speaker:   Allen Poon Regional Sales Director, Softlayer, an IBM Company   James McKeogh Partner, Management Consulting, KPMG   Boey Law Digital Marketing Manager, Hotmob Limited   Willy Lai Business Director, Fimmick 05:15 PM - 06:30 PM (T7) The Future of Innovative Marketing Discover what’s next in marketing strategies, speakers will share experience of using transmedia marketing campaigns to drive consumers' awareness and participation, and how to champion marketing with low budget. Language: English (Simultaneous interpretation in Cantonese and Putonghua) Venue: Seminar Room A Speaker:   Bonnie Chan Woo Chief Executive Officer, Icicle Group   Jan Cho Business Director, TBWA\ Hong Kong   Wong Pui Tat, Terence Head of Department, Hong Kong Design Institute 6 December, 2014 (Saturday) Time Topic Register 11:00 AM - 12:30 PM (T8) The Secrets of Brand Success Are you using the right marketing strategies? In this session, experts will shed light on how creativity and loud marketing strategies can build brand success. Language: English (Simultaneous interpretation in Putonghua) Venue: Seminar Room A Speaker:   James Hagan VP Strategy, Nanette Lepore   Ada Ho Director, L plus H Fashion, L plus H Creations Foundation   Tania Lau Marketing Director, Yahoo! 3D Printing Workshop 4 December, 2014 (Thursday) Time Topic Register 03:00 PM - 04:00 PM (W1) Overview of Desktop 3D Printing Solution - Applications in Product/Art Design Currently, 3D printing has already been applied to a variety of industries, especially in manufacturing and product design. In this presentation, we will discuss some examples about how to deploy 3D printing to improve workflow and in turn create values for business. Veteran product designers will also share their experiences in how to use 3D printer to revolutionize the traditional product development cycle. Language: Cantonese (No simultaneous interpretation) Venue: The Studio Speaker:   Chris Leung Marketing Director, DTSL - Discovery Technologies Limited   Andrew Lee Concept Designer, ZeroHundred   Bufee Leung Product Designer, ZeroHundred 6 December, 2014 (Saturday) Time Topic Register 02:00 PM - 03:30 PM (W2) 90 mins to become a 3D Printing Designer Online pre-registration for "(W2) 90 mins to become a 3D Printing Designer" is closed. Walk-in is welcome. Well Link CAD drawing and 3D printing workshop provides one-stop 3D stereoscopic printing experience. You will learn how to make CAD drawing, construct and design model and printing techniques. The workshop will guide you from drawing and design through the use of computer software as well as how to print by 3D printer. Remarks: Participants are required to bring along their own notebook computers for the workshop, the sponsor "A-Well-Link" will offer a FREE output for participants' designed 3D model. The output of the 3D model is required to be collected at sponsor’s office after the Expo period. Please contact the sponsor directly for details. Language: Cantonese (No simultaneous interpretation) Venue: The Studio Speaker:   Bonny Chui Sales & Marketing Manager, Well Link Industries Ltd   June Lau 3D Creative Designer, Well Link Industries Ltd