TV World 2010 Opening Ceremony and International Forum
22 March, 2010 (Monday) 02:30 PM - 05:00 PM
Venue
:
Stage, Hall 1, Hong Kong Convention and Exhibition Centre
Co-organisers
Pavilion
With the support of
Challenges and Opportunities of the TV Market in China, Japan and Korea
Considering China being an uprising mega market, and Japan and Korea having a vibrant entertainment industry, all eyes are on exploring business opportunities with these markets. What kind of marketing and distribution strategies can industry players of other regions learn from the experience of these three feisty markets? As more cross-regional co-operations are stimulated by the development of multimedia broadcasting technologies, what business opportunities could be derived by the distribution of TV productions and related advertising? Also, contrasting to the existing local TV programmes, what should TV industry players of other markets do to outshine their TV productions?
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