24 March, 2014 (Monday) 10:15 AM - 12:00 PM Venue: Stage, Hall 1, Hong Kong Convention and Exhibition Centre Organised by   Supporting Partner   Conference Moderator   Mr Michael Rosser News Editor at Screen International Panel Speakers   Mr GONG Yu Founder & CEO of QIYI.com,INC   Mr Andy Green Chief Operating Officer and Co-founder, Distrify Limited   Marc Scarpa Founder & Executive Producer/Director, Simplynew   Mr Allen Zhu Senior Vice President, Youku Tudou Inc Languages   Cantonese English Mandarin Remarks   All are welcomed   Introduction With the exponential growth of new media over the past decade, viewers around the world now consume content on a wide variety of screens and channels. Many see social media as the newest way forward to address this vibrant shift of audience behavior – perhaps most notable in the movie industry – with online channels offering a platform for advertising, entertainment and distribution, and expanding multimedia experiences for viewers as well as filmmakers. This conference will explore how film industry players can benefit from the changes, with topics including film acquisition, advertising and online interaction with audiences as well as expert opinions about opportunities in a challenging international marketplace.