SmartBiz Expo
(T4) InnoTech for Branding - Revitalising Traditional Brands Online

7 December, 2018 (Friday) 03:00 PM - 04:15 PM
Venue: The Auditorium, Hall 1B, HKCEC
Speakers
 Ms Shirley Chan
Manager (Innovation and Technology Fund), Innovation and Technology Commission
 Mr Jacky Chan
Co-founder, Tailor-M
 Mr Eric Cheng
Chief Operating Officer, Hong Kong Cuisine Holding Ltd.
Moderator
 Ms Joanne Chan
Assistant to Executive Program Director/Program Host, Metro Broadcast Corporation Limited
Co-organiser
 Trade and Industry Department
 
Sustaining a traditional business under the new business era is not easy, not to mention expanding the business scope. Undeniably, conventional marketing model may no longer be adequate in view of the rise of digitalisation. This seminar will include success cases of how traditional stores transform its business model in going online, which both retaining existing customers and engaging new ones are well achieved.







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