Seminar Detail

(B7) New Online Marketing Weapon: Chat Commerce

7 December, 2018 (Friday) 04:00 PM - 05:00 PM

Venue: Smart Lab B, Hall 1C, HKCEC

Speakers
	Ms Michelle Leung Senior Vice President, Fung Omni Services (HK) Limited

	Ms Karen Tsang Head of Business Development, Set Sail Software Limited

	Mr Ken Lee Head of Innovation Foundry Team, JOS

Customers nowadays emphasis on great shopping experience with human-like interaction and conversation during online purchasing. It therefore comes as no surprise that "Chat Commerce" has been a hot buzzword these years and is expected to reshape e-commerce in the future. "Chat Commerce" allows customers to place orders through AI Chatbot, which is unexpectedly easy and convenient. Meanwhile, online shops can also build trust and enhance intimacy with customers automatically, so as to reduce the cost of customer services.

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Remarks:

No simultaneous interpretation service will be provided for seminars and forums.
The Organiser reserves the rights to change the programme schedules and content without prior notice.
The opinions and views expressed are those of the speakers and do not necessarily reflect the views of HKTDC. HKTDC shall in no way be responsible for the accuracy, completeness or timeliness of the information provided by them.

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