7 December, 2012 (Friday) 03:30 PM - 05:00 PM Venue: Seminar Room A Moderator:   Nicolás Hou Innovation Centre Denmark, Hong Kong Speaker:   Gitte Just CEO, Danish Design Association (DDA)   Morten Schmidt Founding Partner, Schmidt Hammer Lassen Architects   Troels Seidenfaden Founder and Creative Director, Seidenfaden Design Copenhagen ApS   Rikke Ulk CEO and Chief Anthropologist, Antropologerne   Danish design has stormed the world for decades with countless classic designs and brands. This time, design masters from Denmark, including Schmidt Hammer Lassen Architects, who designed the extraordinary "Royal Danish Library" and other expert product and commercial designers, are here in Hong Kong to tell the tale of Danish design and explain the concept of people-oriented design as well as its application to businesses. Do not miss this opportunity to get inspired the Danish way!