Inno Design Tech Expo 2012
New Trends in Brand Management and Marketing

7 December, 2012 (Friday) 02:30 PM - 04:00 PM
Venue: Seminar Room B
Speaker:
 Tommy Li
Creative Director, Tommy Li Design Workshop Ltd.
 Rodney Tam
Executive Creative Director of Triangle Marketing Services Co. Ltd.
 
Online pre-registration for "New Trends in Brand Management and Marketing" is closed. Walk-in is welcome.

Renowned as "Brand Doctor" and "Mr. Strategy" respectively, design master Mr. Tommy Li and marketing expert Mr. Rodney Tam will discuss how to build a successful brand and how to develop sustainable marketing strategies that help your business flies.
Topics:
Is your brand "In" enough?
"Dr. Brand" Tommy Li analyses
  • any particular types of brand identity are more appealing to consumers
  • brand crisis management
"Marketing Wisdom: Don't do what people have done before. Business Wisdom: Don't try what nobody has tried before." So, what can you do?
"Mr. Strategy" Rodney Tam said, "Don't panic!"
  • how to develop a good brand story and marketing proposal