19 March, 2013 (Tuesday) 02:30 PM - 05:00 PM Venue: Stage, Hall 1, Hong Kong Convention and Exhibition Centre -   Organised by     Moderator   Mr. Peter Lam Vice President, Hong Kong Televisioners Association Speakers   Mr. Ahn Taeg Ho Managing Director of Future Strategy, Munhwa Broadcasting (MBC)   Mr. Ho Lai Chuen Executive Vice President & General Manager (Production), PCCW Media Limited   Mr. Ben Mendelson President, Interactive Television Alliance (ITA) Corporation   To enhance audience loyalty and viewership of TV programmes, TV stations and production companies no longer focus solely on the conception of fresh contents, but the incorporation of new media to engage audiences in real-time interactions. The forum probes into the global trends and essential elements for novel TV programming and new media application. TV industry players can benefit from learning how to produce unique TV programmes to retain its mainstream position in the world of diversifying entertainment options.